Leave Your Mark

Logo Design

Your logo is your mark. Your company’s flag for what they offer and stand for. Make sure yours is remarkable and relevant.

Our Process

Often we have clients come to us with a request for a refresh, or sub-brand, or new product line. If the core brand fundamentals are solid and clearly established, it’s possible for us to quickly develop a logo that’s powerful and coherent. Our stepped process allows us to bring key stakeholders on the journey to rapidly arrive at a solution that’s impactful.

Deliverables

Existing Brand Audit

Review Positioning

Moodboards

Design Exploration

Final Logo Design

Visual Identity

Guidelines

Branding Collateral

In the Beginning

We will always ask to start building your logo from your brand values. Without this foundation, whatever our final deliverable, it will lack coherence and miss the opportunity to cut through the noise and connect with your audiences. If you’re going to invest in a mark, you want it to be powerful. You want your investment in us to return dividends for years to come.

Innovation

Collaborative

Purposeful

Let's find a better way

(Innovative)

We grow together

(Collaborative)

Deliver a clean future

(Purposeful)

Moodboards

Before we show you any designs, we need to set the scene. To all agree where we want the final result to land. Our mood boards are a very efficient way to align the business on what’s needed and equally, what’s not relevant. By design the mood boards we build are anatagonistic. If we’ve done our job properly (hint: we usually do) you’ll have a hard choice to make. Both directions will be valid and tempting.

Exploration

The fun part! We get our crayons out, nothing is off limits. We explore and push ourselves to see what could possibly work. In this phase we’ll come back with a number of different potential directions. They won’t be finished, or completely polished, (that would be a waste of your budget). But each will be grounded in some logic. Each a nuanced way to reflect your brand values. Again, it should be a difficult choice to narrow down to a final direction.

Final Logo

This is where the craft kicks in. We take your feedback on the final direction chosen, as well as the reasons for abandoning the other directions, and get to work finessing and polishing this final direction. To finally land at a brand mark that’s grounded in consideration, appropriate for our digital age and (most of all) a reflection of your values and company.

Language & Guideline

Now you have your logo, you need a framework for properly using it. Branding is only effective when it’s consistent. At a very minimum (again, budgets…) all our logos are delivered with a basic 2pp guide for consistent application. We’ll provide a colour palette, fonts, and rules for usage and file formats. So you can faithfully use your shiny new logo in a variety of different ways from day 1. For more important projects we’ll also explore the core applications mentioned on the Branding page