Branding
blurb about power of branding
Working Together
AIF wanted a brand that reflected their forward-looking approach to long-term investments as well as their reliability and dependability. We created a strong, visionary logo-mark and balanced it with strong typographic treatment of their company name. The result is a brand that has a timeless quality; it works well as an icon when used on screen, or on paper in reports.
Deliverables
Brand Positioning
UX Design
Logo Design
Brand Guidelines
Website
Marketing Rollout
Visual Identity
Social Media
UI Design
01
Values
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02
Naming
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03
Audience
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04
Logo
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05
Visual Language - icons, fonts, and colours
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06
Application - Emails signatures, website etc
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