Branding
The best brands are so much more than a logo. They make us feel something, connect with a product, an idea, an emotion.
Our Process
Our experts have designed countless brands over the years. This ain't our first rodeo... In that time we’ve developed and refined a process that yields the best outcome for a range of different budgets and businesses. Our layered and flexible approach builds on each decision key stakeholders take. Ensuring there are no nasty (and costly!) surprises at the end. For each project, the fundamentals haven’t changed: build around values.
Suite of Deliverables
Customer Insights
Brand Positioning
Brand Values
Design Personas
Messaging Matrix
Naming Process
Logo Design
Visual Identity
Guidelines
Branding Collateral
Brand Application
01
Values
We specialise in purpose-led businesses. Our thesis is clear: without a north star, without values, your business is worthless. And your company will be replaced. Either by an off-shore, out-sourced, own-brand or algorithm-led option.
That’s why values are so important. They allow your customers to connect with you. And connection demands attention, sets expectations, and builds loyalty.
That’s why values are so important. They allow your customers to connect with you. And connection demands attention, sets expectations, and builds loyalty.
02
Naming
Not all our projects require a new names. But if they do we have a streamlined system that cuts through the haze. In a matter of weeks we can offer a short list of considered, appropriate and (most of all) domain available options. We’ll identify a number of different territories to explore that reflect your values and your product / service.
03
Audience
If you don’t know who you’re talking to, your brand is just screaming into the void. And in this age of exponential content, no one will hear you scream. Your execs, your CEO, your staff are not who you’re selling to. We’ll identify, validate and crystallise who your audience is, so your brand can connect with them. Our design personas are powerful tools to help teams internally make appropriate decisions all along your value chain.
04
Logo
How to capture the essence of all you stand for in an instant? It’s a challenge we’ve faced hundreds of times, and have developed a 4 step method for efficiently arriving at a shortlist of options you can confidently show the board. We’ll never ask you if you like any design. All discussions will be around how faithfully our work reflects your brand’s values.
05
Visual Language
Colours, fonts, icons, styles, this is the ‘cloth’ you dress your brand with. These elements work in unison to build an appealing impression - online and offline. We deliver the tools for you to consistently build a myriad of marketing and sales collateral. Each output reinforcing your brand values, each touchpoint building coherent connections with your audience.
06
Application
Next, we take that ‘cloth’ and create a stunning wardrobe for your brand. The Core touch points that form the foundation of your brand. From the essential applications of stationery and email signatures; to larger projects: signage, sales material and websites, we’ll ensure your brand values are coherently reflected in every deliverable. So your brand steps out looking sharp, elegant and remarkable.
Have a project
in mind?
in mind?
We would love to discuss your
project needs and goals
project needs and goals
