AIF Capital
We helped one of Asia's leading investment managers relaunch their brand website to prepare for their next growth wave.
Working Together
AIF wanted a brand that reflected their forward-looking approach to long-term investments as well as their reliability and dependability. We created a strong, visionary logo-mark and balanced it with strong typographic treatment of their company name. The result is a brand that has a timeless quality; it works well as an icon when used on screen, or on paper in reports.
Deliverables
Brand Positioning
UX Design
Logo Design
Brand Guidelines
Website
Marketing Rollout
Visual Identity
Social Media
UI Design
01
Brand Refresh
AIF wanted a brand that reflected their forward looking approach to long term investments as well as their reliability and dependability. We created a strong, visionary logo-mark and balanced it with strong typographic treatment of their company name. The result is a brand that has a timeless quality, it works well as an icon when used on screen, or on paper in reports.
02
Website
The cornerstone of AIF’s digital footprint is their website. Our audience led design process ensured we built a custom solution that spoke directly to the needs of their core audiences, and reflected the company’s values and success to date.
