Case Study
Thread.care
Brand. Strategy. Content. Collateral. App. UX. UI
Thread.care is an app that harnesses the best of technology to provide the best care. It allows Residents in aged care facilities to share their life stories whilst facilitating connections between aged care residents, carers and their families.
Crafting connections. Caring for memories
The Thread.care app helps with every part of the care cycle. It creates a virtuous circle between, facility, residents, carers and their families.
brand & collateral
We worked with Thread.care from the start
We love that we get to work with Thread.care to continually develop their brand and the way that they create impact in the world of aged care service. From collateral to experiential marketing we are always looking for ways to craft connections so that the power and impact of Thread.care can change the way we share stories and care for our elderly.
digital. app. website. ux. ui
We worked with real carers to design the Thread.care experience.
We worked with real life aged care facilities, carers, residents and their families to design the interface for the Thread.care app. We knew that simplicity was key so we kept the designs minimal and accessible with intuitive paths to add and access memories.
Going into aged care facilities and seeing the reactions of residents whose stories were made visible continues to be a heart wrenching experience, as insights into the incredible lives of the residents begin to emerge. We all have a story to tell.
