Naming. Brand. Strategy. Iconography. Animation. Content. Collateral. Launch
Sympli is a greenfield brand that we worked closely with to develop naming, branding and a suite of collateral for the brand product launch at the Australian Securities Exchange.
Creating a meaningful Brand
Our brief was to craft a brand that would place itself as warm, approachable yet maintain trust and authority in a legal landscape.
Launching a brand that is a collaboration between two industry heavy weights.
Sympli is born from a collaboration between InfoTrack and the Australian Securities Exchange, two industry heavy weights in the tech, finance and legal space. We worked closely with the teams involved to ensure the brand was authoritative yet approachable.
We designed a suite of collateral from business cards, banners, posters and animation to showcase the Sympli brand for product launch.
Disrupting an industry monopoly.
The Sympli brand was challenged with disrupting a Goliath in the industry, a monopoly backed by Government and the big banks. We knew that we had to take a road less travelled to speak warmly and directly to our audience, small to medium businesses that wanted change. Through the strength of their teams and the passion of their C suite, Sympli has positioned itself as the industry champion, for the wellbeing of the clients they serve.