Creating a meaningful Brand

Our brief was to craft a brand that would place itself as warm, approachable yet maintain trust and authority in a legal landscape.


Launching a brand that is a collaboration between two industry heavy weights.

Sympli is born from a collaboration between InfoTrack and the Australian Securities Exchange, two industry heavy weights in the tech, finance and legal space. We worked closely with the teams involved to ensure the brand was authoritative yet approachable. 

We designed a suite of collateral from business cards, banners, posters and animation to showcase the Sympli brand for product launch.

The Sympli brand execution allowed for instantly recognisable consistency no matter the medium.

We worked with the Sympli team to design and define their brand values that inform their work everyday.