Brand. Web. Strategy. Content. Data Visualisation
Groupad is a fractional advertising platform that uses Blockchain technology to collate data for small businesses using it’s own cryptocurrency for resource allocation. We partnered to create a brand, strategy and launch from data, web to whitepaper.
Creating a meaningful Brand
Website and Brand Identity for a co-operative advertising platform that helps small business get seen. It’s also a cryptocurrency.
Brand, iconography & data visualisation.
The GroupAd brand & logo design was based on the idea of interconnected networks with shared resources in a virtuous circle.
By working together in interconnection and collaboration small business can take on the big tech giants for data sharing opportunities.
Taking something extremely complex, and making it absorbable by everyone.
The behind the scenes mechanics of Groupad is mind boggling. Using blockchain and burn, understanding the mechanics behind the data sets was a project in itself. The bigger challenge was making this absorbable for two distinct audiences. Investors who were willing to dive deep into the tech and small business owners who are interested in the marketing outcomes of leveraging the platform.
We worked hard to transpose the complex language into simplified, visual graphics that could tell the Groupad technical story at a glance. It was fun, fast and furious as we worked with the technical specialists to get to the essence of this blockchain project.
Showing every aspect of the
platform in one model economy
Splitting the brand into 2 websites, for 2 very different audiences
The Crypotcurrency site, for the release of the coin, and the tech behind how it all works
The Groupad platform has 2 distinct audience genres that are served by two seperate sites with strategically distinct language.
The first website has been explicitly designed for investors and deep dives into the technical mechanics of the cryptocurrency. It visualizes the full token economy and describes in detail the technical mechanics for investor interest.
The public facing small business website makes the technical invisible focusing instead on the benefits that small business can access when they form part of the Groupad fractional advertising community.