These are our favourite types of projects, ones that marry technology and noble causes. We were tasked to create a brand and web presence for Emin – a wonderful use of blockchain technology to combat modern slavery.
This project was turned around in record time, without any compromises on quality, to meet a PR launch with our client’s partners.
Creating a meaningful Brand
Our brief was to build a brand that demonstrated the human impact of harnessing technology for good.
Concept to Collateral
The eMin logo is multi layered, with a hand shape that in spells the letters e-M-i-n. The brand needed to be human, yet corporate. A symbol that was recognisable. We also took into account that the eMin project was the result of a partnership between its two parent companies -Diginex & The Mekong Club
We designed a suite of collateral to showcase the eMin brand, supporting their mission to rid the world of slavery.
A UI tool kit, colours and typography were developed to create a consistent brand palette across multiple screen sizes.
first of its kind
Providing protection to those who can least afford it.
eMin was a world first – harnessing blockchain technology to reduce modern slavery. By providing migrant employee contract transparency, eMin gave workers & head office HR Directors peace-of-mind. Working with major corporations (throughout global supply chains) and with a number of government agencies the eMin platform was able to demonstrate their client’s due diligence in combating modern slavery.