our process

We work in a particular way

 

You will spend time in the studio, you will get your hands dirty, you will have fun.

We will provide you with tools to manage your stakeholders, we will become part of your business, we will shun email (there’s a better solution), we will do great work together.

And look, sometimes, it’s just not a good fit. There are clients who want to work the old way. That’s totally fine.
Creating something is a human endeavour and we prefer working with good humans.

emphathise

Listen

It’s crucial to gain an empathetic understanding of the problem at hand from your business perspective and the audience you aim to impact.

This is an information gathering stage where we mostly listen.

What this stage could look like

  • // Briefing meetings
  • // Reverse brief
  • // Requirements Workshop
  • // Budgets & Timelines
  • // Slack channels
  • // Sprint cadence established

define

Understand

Understanding the problem in depth sheds light on the strategic direction of the solution. We make sure the problem is defined in the context of your audience and business goals.

What this stage could look like

  • // Design Principles
  • // Strategy Documents
  • // Boardroom Presentation
  • // Mood boards
  • // Competitor research
  • // Fonts, colours, styles

ideate

Brainstorm

The idea generation phase where our team goes to crazy town on the possibilities. Nothing is off limits, constraints are lifted.

We use ideation, gamestorming and spit ball techniques to open up our minds to extravagant musings.

What this stage could look like

  • // Brainstorming workshops
  • // Pencil sketches
  • // Early exploration
  • // Flat designs
  • // User Journeys / IA maps

prototype

Design

Our solutions are design driven minimum viable products to get immediate feedback on our strategic direction

We design in collaboration with your teams for feedback and exploration.

What this stage could look like

  • // Strategic frameworks
  • // Board presentation decks
  • // Wireframes
  • // Screen Mock ups
  • // First drafts (on screen)
  • // Clickable prototypes

test

Iterate

We present our design solutions for client feedback rounds and audience testing. Running rounds of iteration on minimum viable products means we can get to a collaborative result faster.

What this stage could look like

  • // Stationery mock ups
  • // Staging site
  • // Stakeholder feedback
  • // A/B Testing
  • // Final iterations

additional services

Project
Management

Our process is transparent. You can see what we’re doing at any stage of your project. We run in sprints (1 or 2 weeks depending on size of project) and will hold stand-up meetings with you regularly throughout your project, as well a Retro after delivery to review the project experience.

Our Tech Stack

Figma

Swift and user friendly design software that speeds up our creative process.

Invision logo

Invision

Clickable prototypes that showcase your design online. Easily give us detailed feedback.

Slack

Real time communication. Dramatically reduce the number of emails you get.

Trello

Budget tracking, timeline tracking, task management, Agile sprints.

additional services

External QA
Reporting

As a team we often get too close to a project to see it. So we ask a reputable 3rd party to conduct an external review of our website work. All reports are shared for your review.

  • – Search Engine Optimisation
  • – Security
  • – Cross browser testing
  • – Spelling
  • – Mobile testing
  • – Accessibility
  • – UX & UI consistency

additional services

Scalable, Flexible,
Editable

We build-in flexibility. By understanding future points of expansion in your business, we can anticipate impacts to your future digital footprint. So we’ll always build using open-source software and to best practice.

Once we launch, we’ll deliver all our design files and code, they’re yours after all. We’ll also give you full control over any CMS platforms we set up.